About Direct Source Gold & Diamond

Since 1976, Direct Source Gold & Diamond has been helping customers purchase fine jewelry with confidence.

As a third-generation, family-owned jeweler located in the Los Angeles Jewelry District, we've built our reputation on honesty, quality, and exceptional value. We specialize in solid gold jewelry, natural and lab-grown diamonds, engagement rings, custom jewelry, and one of the largest selections of gold chains available online.

What sets us apart is simple: we believe our customers deserve complete transparency. From gold purity and product weights to manufacturing and pricing, we provide accurate information so you know exactly what you're purchasing. We don't rely on gimmicks or inflated markups. Instead, we focus on offering exceptional craftsmanship at competitive prices by working directly with manufacturers and producing many of our pieces in-house.

Whether you're purchasing your very first gold chain or investing in a custom heirloom, our experienced team is here to guide you every step of the way. Every piece is carefully inspected before it leaves our showroom, and every customer is treated with the same care and respect we'd expect ourselves.

Thousands of customers across the world have trusted us with their most meaningful purchases, from everyday jewelry to engagement rings and milestone gifts. That trust is something we work hard to earn with every order.

At Direct Source Gold & Diamond, we believe buying fine jewelry should be straightforward, enjoyable, and backed by people who genuinely care.

Welcome to our family.